Melbourne Advertising & Design Club

Melbourne Advertising & Design Club

The MADC mission is to raise the creative standards of advertising and design in Victoria by encouraging the exchange of views and information on practice, conduct and other professional matters.

The Melbourne Advertising and Design Club is a professional association of Melbourne’s creative people in advertising and design. Established in 1955, the MADC is Australia’s oldest advertising club. The club has members from across all facets of the creative and advertising community and hosts Australia’s largest creative award night with up to 1,000 people attending.

The name therefore really only tells you a part of what we are. But there is no debate about our aims. Like any similar association, nothing is more important to us than the professional standards of our industry. So our primary aim is to raise the creative standards by whatever means available to us. The most obvious way is to garner support from like-minded individuals within our own ranks.

MADC Presents


In the Lion's Den.

Wednesday / August 12 / 6:30pm / Local Taphouse st kilda

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MADC Presents Whybin\TBWA ECD Paul Reardon with a rare insider’s view of the Cannes Lions judging process. As chair of the radio jury this year, Paul offers a fascinating insight to the machinations of the infamous Cannes judging process, what wins and why, and most pertinently, what separates Gold from Grand Prix.

Paul Reardon

No stranger to Lions himself, Paul Reardon has collected quite a few along the way including a Grand Prix for his famous two minute radio spot for Snickers during his time at Clemenger BBDO. Since taking the ECD reins at Whybin\TBWA Melbourne, the agency has surged up the creative rankings, picking up Asia Pacific agency of the year at New York Festivals, 10 golds at Adfest, 5 pencils at D&AD and 13 pencils at AWARD this year alone. In 2014 GAYTM’s swept all before it including the Cannes Outdoor Grand Prix.

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