The MADC mission is to raise the creative standards of advertising and design in Victoria by encouraging the exchange of views and information on practice, conduct and other professional matters.
The Melbourne Advertising and Design Club is a professional association of Melbourne’s creative people in advertising and design. Established in 1955, the MADC is Australia’s oldest advertising club. The club has members from across all facets of the creative and advertising community and hosts Australia’s largest creative award night with up to 1,000 people attending.
The name therefore really only tells you a part of what we are. But there is no debate about our aims. Like any similar association, nothing is more important to us than the professional standards of our industry. So our primary aim is to raise the creative standards by whatever means available to us. The most obvious way is to garner support from like-minded individuals within our own ranks.
When Darren Woolley started Trinity P3 it caused quite a stir. Rob Morgan famously said that the process of cost benchmarking could commoditise our industry. The danger is still very real and in an environment of cost cutting, fee for service and the ever burgeoning 'procurement', the dangers of simply becoming part of the supply chain are more real than ever. So how do we stop it?
MADC Presents gives Melbourne agency people a chance to listen the man who is closer than most, to clients in the critical decision-making process. Darren Woolley offers some unique and sometimes startling insights on the stark commercial realities of our business. And how creativity is actually at the heart of doing business better.
Darren Woolley is the founder and Managing Director of TrinityP3. (He is also an ex-President of the MADC) With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.Book your ticket
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