Melbourne Advertisng & Design Club

Melbourne Advertising & Design Club

The MADC mission is to raise the creative standards of advertising and design in Victoria by encouraging the exchange of views and information on practice, conduct and other professional matters.

The Melbourne Advertising and Design Club is a professional association of Melbourne’s creative people in advertising and design. Established in 1955, the MADC is Australia’s oldest advertising club. The club has members from across all facets of the creative and advertising community and hosts Australia’s largest creative award night with up to 1,000 people attending.

The name therefore really only tells you a part of what we are. But there is no debate about our aims. Like any similar association, nothing is more important to us than the professional standards of our industry. So our primary aim is to raise the creative standards by whatever means available to us. The most obvious way is to garner support from like-minded individuals within our own ranks.

MADC and Clemenger BBDO Presents

Darren Woolley

How do advertising agencies stop becoming a commodity?

Wednesday / October 1 / 6:30pm / local taphouse st kilda

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Darren Woolley

Rob Morgan, Executive Chairman of Clemenger Group famously said TrinityP3 would be responsible for commoditising the advertising industry through cost benchmarking. While the merits of this statement can be argued, the fact is that increasingly advertising agencies are increasingly commoditised. So hear the perspective from someone with a front row seat to this trend and hear their perspective on what is causing it and how agencies can avoid it.

Darren Woolley is the founder and Managing Director of TrinityP3. (He is also an ex-President of the MADC) With his background as analytical scientist and creative problem solver, Darren brings unique insights and learnings to the marketing process. He is considered a global thought leader on agency remuneration, search and selection and relationship optimisation.

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