What is Creative Raw?
Creative RAW is an important part of the MADC’s charter to help foster young creative talent.
The competition is the brainchild of David Hoath, Chief Executive and Publisher of The Age and is designed to get young creatives thinking differently about how they use newspaper as a medium.
Creative RAW challenges the teams to work on a live brief and have their work judged by some of the top creatives in Melbourne, competing for the prize of having their work run in the country’s premier broadsheet, The Age.
The competition is unique because the client conducts the briefing in the morning and decides on the winning ad for their brand that afternoon. During the day, the teams have access to some of Melbourne’s top creative directors for guidance and advice.
Previous clients have included Renault, Dodoni Feta, Krispy Crème donuts, JB Hi-Fi and Tetley’s Billy Tea.
David Hoath says Creative RAW offers junior teams an invaluable experience. “They get exposure to a live brief, one-to-one interaction with a senior client, the opportunity to showcase their work to some of the creative leaders in Melbourne – and the chance to get their work published in The Age,” he said.
Both the client and the brief are kept a well-guarded secret until the day, with competing teams only receiving a teaser the day before the competition.
The competition is free to enter but places are limited, so keep an eye out for the notices in mid-August.
Updates regarding Creative RAW will be announced on the homepage, as well as the MADC Facebook page.