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	<title>MADC</title>
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	<link>http://madc.com.au</link>
	<description>Melbourne Advertising and Design Club</description>
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		<item>
		<title>OOH tickets at the door TONIGHT!</title>
		<link>http://madc.com.au/2013/04/23/ooh-tickets-now-on-sale/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=ooh-tickets-now-on-sale</link>
		<comments>http://madc.com.au/2013/04/23/ooh-tickets-now-on-sale/#comments</comments>
		<pubDate>Mon, 22 Apr 2013 23:36:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[art show]]></category>
		<category><![CDATA[exhibition]]></category>
		<category><![CDATA[May 2]]></category>
		<category><![CDATA[Mr Smith]]></category>
		<category><![CDATA[Out of Hours]]></category>
		<category><![CDATA[tickets]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2699</guid>
		<description><![CDATA[Tickets will be a flat rate of $20 at the door Mr Smith and MADC &#8216;Out of Hours&#8217; art show Thursday, May 2nd at 6:30 p.m. &#160; Artists who have submitted work for the show will be given free entry by presenting a copy of their submission form at the door.  We look forward to seeing [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: center;">
<h1><strong>Tickets will be a flat rate of $20 at the door</strong></h1>
</div>
<div style="text-align: center;"><img class="aligncenter size-full wp-image-2700" title="OOH 2" src="http://madc.com.au/wp-content/uploads/2013/04/OOH-2.jpg" alt="" width="600" height="608" /></div>
<div style="text-align: center;">
<div><span style="font-size: large; color: #000000;"><em>Mr Smith and MADC &#8216;</em><em>Out of Hours&#8217; art show</em></span></div>
</div>
<div></div>
<div style="text-align: center;">
<div><span style="font-size: large; color: #000000;"><em>Thursday, May 2<sup>nd</sup></em><em> at 6:30 p.m.</em></span></div>
<div><span style="font-size: large; color: #000000;"><em><br />
</em></span></div>
</div>
<p>&nbsp;</p>
<div style="text-align: center;">
<h4><span style="color: #000000;"><em><span style="font-size: xx-small;">Artists who have submitted work for the show will be given free entry by presenting a copy of their submission form at the door. </span></em></span></h4>
</div>
<h2 style="text-align: center;"><span style="color: #000000;"><span style="font-size: large;">We look forward to seeing you there!</span></span></h2>
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		</item>
		<item>
		<title>Mr Smith &#8216;Out of Hours&#8217; art exhibition</title>
		<link>http://madc.com.au/2013/03/22/mr-smith-out-of-hours-art-exhibition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mr-smith-out-of-hours-art-exhibition</link>
		<comments>http://madc.com.au/2013/03/22/mr-smith-out-of-hours-art-exhibition/#comments</comments>
		<pubDate>Fri, 22 Mar 2013 00:51:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[April 29]]></category>
		<category><![CDATA[art show]]></category>
		<category><![CDATA[entry]]></category>
		<category><![CDATA[MADC]]></category>
		<category><![CDATA[May 2]]></category>
		<category><![CDATA[Mr Smith]]></category>
		<category><![CDATA[Out of Hours]]></category>
		<category><![CDATA[submission]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2661</guid>
		<description><![CDATA[Mr Smith and the MADC are giving you a chance to work to your own brief and showcase your artistic talents&#8230; &#160; Click HERE or on the image above to register your work! ** all entrants agree to the show&#8217;s TERMS &#38; CONDITIONS, which can be read here**]]></description>
			<content:encoded><![CDATA[<p><a href="http://mrsmith.tv/" target="_blank">Mr Smith</a> and the MADC are giving you a chance to work to your own brief and showcase your artistic talents&#8230;</p>
<p style="text-align: center;"><a href="http://bit.ly/XtuVBh" target="_blank"><img class="aligncenter size-full wp-image-2662" title="OtOfHours600pxWide" src="http://madc.com.au/wp-content/uploads/2013/03/OtOfHours600pxWide.jpg" alt="" width="600" height="842" /></a></p>
<p>&nbsp;</p>
<p>Click <a href="http://bit.ly/XtuVBh" target="_blank">HERE</a> or on the image above to register your work!</p>
<p>** all entrants agree to the show&#8217;s <a href="http://madc.com.au/out-of-hours-art-show-terms-conditions" target="_blank">TERMS &amp; CONDITIONS</a>, which can be read <a href="http://madc.com.au/out-of-hours-art-show-terms-conditions" target="_blank">here</a>**</p>
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		<title>BALLS OF FIRE: rules and regulations</title>
		<link>http://madc.com.au/2013/03/21/balls-of-fire-rules-and-regulations/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=balls-of-fire-rules-and-regulations</link>
		<comments>http://madc.com.au/2013/03/21/balls-of-fire-rules-and-regulations/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 23:59:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[Balls of Fire]]></category>
		<category><![CDATA[MADC]]></category>
		<category><![CDATA[ping pong]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[SceneOn]]></category>
		<category><![CDATA[social event]]></category>
		<category><![CDATA[table tennis]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2658</guid>
		<description><![CDATA[Attention, attention! All competitors and spectators for tonight&#8217;s ping pong tournament, take note! The 2013 MADC &#38; SceneOn &#8216;Balls of Fire&#8217; rules are not the same as those of traditional table tennis. As such, we ask that you read the following rules so as to understand how the tournament will operate. RULES: All rules have been [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://madc.com.au/wp-content/uploads/2013/03/577082_508932535809151_845739222_n.jpg"><img class="alignright size-full wp-image-2659" title="577082_508932535809151_845739222_n" src="http://madc.com.au/wp-content/uploads/2013/03/577082_508932535809151_845739222_n.jpg" alt="" width="348" height="480" /></a>Attention, attention! All competitors and spectators for tonight&#8217;s ping pong tournament, take note! The 2013 MADC &amp; SceneOn &#8216;Balls of Fire&#8217; rules are not the same as those of traditional table tennis.</p>
<p>As such, we ask that you read the following rules so as to understand how the tournament will operate.</p>
<p><strong>RULES:</strong></p>
<p><strong></strong>All rules have been decided upon in the interest of having fun and using the time we have most efficiently for the number of people who want to play. These are meant to be casual events, not the Australian Open.</p>
<p><em>Singles</em></p>
<p>-       The centre line serves no purpose, ignore it.</p>
<p>-       For each game, the first player to reach 15 points wins. However, each game must be won by at least a two-point margin.</p>
<p>-       A point is scored after each ball is put into play, not just when the server wins the point.</p>
<p>-       The edges of the table are part of the legal table surface. If the ball hits the table, it’s counted as in.</p>
<p>-       Serving is determined by who wins each point. If you win the point, it’s your serve. If you lose the point, your opponent serves.</p>
<p>-       If the ball hits the net during a serve, the person who serves gets one more chance. If the ball hits the net a second time, or does not make it over the net, the server forfeits a point and it is their opponent’s turn to serve.</p>
<p>-       At the end of each game, players are required to shake hands and maintain a sportsman-like attitude, whether they win or lose.</p>
<p>&nbsp;</p>
<p><em>Doubles</em></p>
<p>-       The centre line will be used to define who receives and who returns.</p>
<p>-       The server shall make first hit, receiver diagonal to server shall make a return, partner of the server must make the next service, with the partner of the receiver then making a return. The play shall continue in that sequence until a point is made.</p>
<p>-       Only before your team serves are you allowed to change places with your partner.</p>
<p>-       For each game, the first player to reach 15 wins. However, each game must be won by at least a two-point margin.</p>
<p>-       A point is scored after each ball is put into play, not just when the server wins the point.</p>
<p>-       The edges of the table are part of the legal table surface. If the ball hits the table, it’s counted as in.</p>
<p>-       Serving is determined by who wins each point. If you win the point, it’s your serve. If you lose the point, your opponent serves.</p>
<p>-       You must alternate serving with your partner.</p>
<p>-       If the ball hits the net during a serve, the person who serves gets one more chance. If the ball hits the net a second time, or does not make it over the net, the server forfeits a point and it is their opponent’s turn to serve.</p>
<p>-       At the end of each game, players are required to shake hands and maintain a sportsman-like attitude, whether they win or lose.</p>
<p>&nbsp;</p>
<p>Both championship games will be first to 21, not 15, points.</p>
]]></content:encoded>
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		<title>Balls of Fire tonight!</title>
		<link>http://madc.com.au/2013/03/21/balls-of-fire-tonight/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=balls-of-fire-tonight</link>
		<comments>http://madc.com.au/2013/03/21/balls-of-fire-tonight/#comments</comments>
		<pubDate>Wed, 20 Mar 2013 23:13:47 +0000</pubDate>
		<dc:creator>MADC</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2654</guid>
		<description><![CDATA[Tickets to come and watch the MADC&#8217;s Balls of Fire ping pong tournament will be available on the door from 6pm tonight at the Prahran RSL. $15 cash only includes drinks and food thanks to SceneOn and Patties Pies.]]></description>
			<content:encoded><![CDATA[<p>Tickets to come and watch the MADC&#8217;s Balls of Fire ping pong tournament will be available on the door from 6pm tonight at the Prahran RSL. $15 cash only includes drinks and food thanks to <a title="SceneOn" href="http://www.sceneon.com.au/">SceneOn</a> and <a title="patties" href="http://www.patties.com.au/">Patties Pies</a>.<a href="http://madc.com.au/wp-content/uploads/2013/03/old-broad-and-ping-pong.jpg"><img class="aligncenter size-full wp-image-2655" title="old broad and ping pong" src="http://madc.com.au/wp-content/uploads/2013/03/old-broad-and-ping-pong.jpg" alt="" width="580" height="799" /></a></p>
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		<title>Goodness gracious, great balls of fire!!</title>
		<link>http://madc.com.au/2013/02/28/goodness-gracious-great-balls-of-fire/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=goodness-gracious-great-balls-of-fire</link>
		<comments>http://madc.com.au/2013/02/28/goodness-gracious-great-balls-of-fire/#comments</comments>
		<pubDate>Wed, 27 Feb 2013 22:24:11 +0000</pubDate>
		<dc:creator>MADC</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Balls of Fire]]></category>
		<category><![CDATA[MADC]]></category>
		<category><![CDATA[ping pong]]></category>
		<category><![CDATA[register]]></category>
		<category><![CDATA[SceneOn]]></category>
		<category><![CDATA[table tennis]]></category>
		<category><![CDATA[tournament]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2611</guid>
		<description><![CDATA[At long last, the highly anticipated MADC &#38; SceneOn ping pong tournament has arrived! Click here to register yourself or your doubles team for a chance at everlasting table tennis glory.]]></description>
			<content:encoded><![CDATA[<p>At long last, the highly anticipated MADC &amp; SceneOn ping pong tournament has arrived! Click <a title="Balls of Fire registration form" href="https://madc.wufoo.com/forms/z7r4w7/" target="_blank">here</a> to register yourself or your doubles team for a chance at everlasting table tennis glory.</p>
<div id="attachment_2612" class="wp-caption aligncenter" style="width: 672px"><a href="https://madc.wufoo.com/forms/z7r4w7/" target="_blank"><img class=" wp-image-2612   " title="Balls of Fire" src="http://madc.com.au/wp-content/uploads/2013/02/MADCBallsoffire.jpg" alt="" width="662" height="1451" /></a><p class="wp-caption-text">Click this image or the link above to register.</p></div>
]]></content:encoded>
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		<title>Calling all packaging designers</title>
		<link>http://madc.com.au/2012/12/20/calling-all-packaging-designers/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=calling-all-packaging-designers</link>
		<comments>http://madc.com.au/2012/12/20/calling-all-packaging-designers/#comments</comments>
		<pubDate>Thu, 20 Dec 2012 05:17:46 +0000</pubDate>
		<dc:creator>MADC</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2603</guid>
		<description><![CDATA[The RASV is inviting Melbourne designers to submit their packaging designs for the 2013 Fine Food Awards. For more information click on the flier below.]]></description>
			<content:encoded><![CDATA[<p>The RASV is inviting Melbourne designers to submit their packaging designs for the 2013 Fine Food Awards. For more information click on the flier below.</p>
<p><a href="https://www.rasv.com.au/finefoods"><img class="aligncenter size-full wp-image-2604" title="Screen Shot 2012-12-20 at 4.08.50 PM" src="http://madc.com.au/wp-content/uploads/2012/12/Screen-Shot-2012-12-20-at-4.08.50-PM.png" alt="" width="454" height="642" /></a></p>
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		<title>New committee members announced!</title>
		<link>http://madc.com.au/2012/12/14/new-committee-members-announced/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=new-committee-members-announced</link>
		<comments>http://madc.com.au/2012/12/14/new-committee-members-announced/#comments</comments>
		<pubDate>Fri, 14 Dec 2012 00:55:27 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[Members]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[committee]]></category>
		<category><![CDATA[elections]]></category>
		<category><![CDATA[MADC]]></category>
		<category><![CDATA[Winners]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2588</guid>
		<description><![CDATA[The MADC held the 2012 AGM on Wednesday night and tallied up the votes for the 2013 Committee members. &#160; The new members are: &#160; Tony Prysten Creative Director and Co-Founder, igloo &#160; Originally studying at Monash University as an industrial designer, Tony has evolved from a print and brand based graphic designer into a [...]]]></description>
			<content:encoded><![CDATA[<p>The MADC held the 2012 AGM on Wednesday night and tallied up the votes for the 2013 Committee members.</p>
<p>&nbsp;</p>
<p>The new members are:</p>
<p>&nbsp;</p>
<p><strong>Tony Prysten</strong></p>
<p>Creative Director and Co-Founder, <a href="http://www.igloo.com.au/" target="_blank">igloo</a></p>
<div id="attachment_2589" class="wp-caption alignright" style="width: 292px"><a href="http://madc.com.au/wp-content/uploads/2012/12/Tony-Prysten-20-2.jpg"><img class=" wp-image-2589 " title="Tony Prysten-20 2" src="http://madc.com.au/wp-content/uploads/2012/12/Tony-Prysten-20-2.jpg" alt="Tony Prysten" width="282" height="282" /></a><p class="wp-caption-text">Tony Prysten</p></div>
<p>&nbsp;</p>
<p>Originally studying at Monash University as an industrial designer, Tony has evolved from a print and brand based graphic designer into a digital designer and creative director. This combination gives his work its distinctive style.</p>
<p>&nbsp;</p>
<p>Tony was a keynote speaker at the 2009 AgIdeas conference in Melbourne, alongside some of the world’s leading creative talent. His work is backed by an array of industry awards including MADC and AGDA.</p>
<p><strong> </strong></p>
<p><strong>Sally Brownbill</strong></p>
<p>Founder, <a href="http://www.thebrownbilleffect.com/" target="_blank">The Brownbill Effect</a></p>
<div id="attachment_2590" class="wp-caption alignleft" style="width: 370px"><a href="http://madc.com.au/wp-content/uploads/2012/12/sally-brownbill.jpg"><img class=" wp-image-2590  " title="Sally Brownbill" src="http://madc.com.au/wp-content/uploads/2012/12/sally-brownbill.jpg" alt="Sally Brownbill" width="360" height="240" /></a><p class="wp-caption-text">Sally Brownbill</p></div>
<p>&nbsp;</p>
<p>Sally Brownbill has had a successful career as a commercial photographer and agent. To Melbourne-based creatives, her name will seem familiar from her days at Dux Creative Consultants.</p>
<p>&nbsp;</p>
<p>Sally now devotes her experience and expertise to developing the professional standing of individual photographers both in Australia and overseas. In February 2013, she is launching The Brownbill Effect, an online creative resource that will redefine the way creative professionals connect with each other.</p>
<p>&nbsp;</p>
<p>Sally is a big believer in helping the next generation and is a lecturer in the Bachelor of Arts (Photography) course at RMIT, as well as guest lecturing at NMIT and the prestigious Ultimo TAFE in NSW. She has previously been on the MADC Committee and has been a judge at numerous industry award shows.</p>
<p>&nbsp;</p>
<p><strong>Natasha Wood</strong></p>
<p>Senior Copywriter, <a href="http://www.mccann.com.au/" target="_blank">McCann</a></p>
<div id="attachment_2591" class="wp-caption alignright" style="width: 255px"><a href="http://madc.com.au/wp-content/uploads/2012/12/Natasha-Wood.jpg"><img class=" wp-image-2591   " title="Natasha Wood" src="http://madc.com.au/wp-content/uploads/2012/12/Natasha-Wood.jpg" alt="Natasha Wood" width="245" height="326" /></a><p class="wp-caption-text">Natasha Wood</p></div>
<p>&nbsp;</p>
<p>When asked why she wanted to join the Committee, Natasha charmed voters with this response:</p>
<p>&nbsp;</p>
<p>“This year I picked up Best of Show. That’s never happened to me before. It kind of blew me away. I felt like a ten year old winning my first running race with my parents on hand to take pictures and revel in my greatness. Well, that may be an overstatement (the greatness bit), but I was truly humbled and delighted.</p>
<p>&nbsp;</p>
<p>That feeling hasn’t gone. Some people like to act cool at MADC. They swan up on stage, collect yet another award and trot off. I danced like Madge (before she got saggy) because I truly believe they are special. To me MADC matters. I’d like to be a part of that.”</p>
<p>&nbsp;</p>
<p><strong>John Akritidis</strong></p>
<p>Creative Director, <a href="http://www.marmalademelbourne.com/" target="_blank">Marmalade</a></p>
<p><em> </em></p>
<div id="attachment_2592" class="wp-caption alignleft" style="width: 212px"><a href="http://madc.com.au/wp-content/uploads/2012/12/John-Akritidis.jpg"><img class=" wp-image-2592    " title="John Akritidis" src="http://madc.com.au/wp-content/uploads/2012/12/John-Akritidis.jpg" alt="John Akritidis" width="202" height="270" /></a><p class="wp-caption-text">John Akritidis</p></div>
<p>John started his creative life sorting out mail, sending parcels and copping an earful about empty fridges in the hallowed halls of Clemenger Melbourne. Now Creative Directing at Marmalade Melbourne (after five glorious years at DDB Melbourne), John is ready to give something back.</p>
<p>&nbsp;</p>
<p>“Melbourne has been good to me. Born and bred here, I know it well and have seen it grow and prosper. The Melbourne advertising industry has also been good to me, so now, I want to be good to it,” he said.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>They will join the continuing Committee members:</p>
<p>&nbsp;</p>
<ul>
<li>Nigel Dawson (President), Creative Director, Grey</li>
<li>Tracy Proposch (Vice President), Pro-Duce</li>
<li>Paul Baxter, Senior Designer, Risk Sound</li>
<li>Nick Condon, Managing Director, DDB</li>
<li>Simon Bagnasco, Creative Director, DDB</li>
<li>Andrew Woodhead, Creative Group Head, Leo Burnett</li>
<li>Helene Nicol, Producer, Mr Smith</li>
<li>Damian Kelly, Designer, Damian Kelly Design</li>
<li>Nick McDonald, A3 Recruitment</li>
</ul>
<p>&nbsp;</p>
<p>Ant Simmons will be retiring from the Committee in 2013 – we are all very grateful for his generous nature and his contribution to the Club. We’ll miss you, Ant!</p>
<p>&nbsp;</p>
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		<title>Call for nominations for the 2013 MADC committee</title>
		<link>http://madc.com.au/2012/11/28/call-for-nominations-for-the-2013-madc-committee/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=call-for-nominations-for-the-2013-madc-committee</link>
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		<pubDate>Wed, 28 Nov 2012 03:49:54 +0000</pubDate>
		<dc:creator>MADC</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2577</guid>
		<description><![CDATA[Nominations are now open for the 2013 MADC Committee. We are looking for enthusiastic creative people to join next year’s Committee &#8211; the proviso being that you come willing and able to commit time and ideas to the Club. “This is the Club for all creative people in Melbourne. As well as the MADC Awards, [...]]]></description>
			<content:encoded><![CDATA[<p>Nominations are now open for the 2013 MADC Committee.</p>
<p>We are looking for enthusiastic creative people to join next year’s Committee &#8211; the proviso being that you come willing and able to commit time and ideas to the Club.</p>
<p>“This is the Club for all creative people in Melbourne. As well as the MADC Awards, we run educational programmes, social events and host guest speakers,” said MADC President Nigel Dawson.</p>
<p>“It&#8217;s a great way to build the strength of our business, and a great opportunity to get involved and help mentor the next generation of creative people for our industry,” he added.</p>
<p>To nominate yourself, or someone else for the committee, please email <a href="mailto:info@madc.com.au">info@madc.com.au</a> with your name, title, agency or studio and two lines on why you would be a good addition to the Committee.</p>
<p>Established in 1955, the MADC is Australia’s oldest advertising club. The Club has members from across all facets of the creative and advertising community and hosts Australia’s largest creative awards night with up to 800 people attending.</p>
<p>The Club also has a commitment to encourage new blood into the industry. Each year we run <em>MADC Ignition</em>, a mentor scheme for advertising and graphic design students from the key universities around Melbourne. The scheme develops young creative talent by giving students exposure to Melbourne advertising agencies and access to senior creative people.</p>
<p>In conjunction with our major sponsor, <em>The Age</em>, the Club runs <em>Creative RAW</em>, a live competition to promote the development of creative talent with fewer than three years’ experience in the advertising and design industry.</p>
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		<title>Bloom and Barr winners at Creative Raw 2012</title>
		<link>http://madc.com.au/2012/11/27/bloom-and-barr-winners-at-creative-raw-2012/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bloom-and-barr-winners-at-creative-raw-2012</link>
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		<pubDate>Tue, 27 Nov 2012 01:04:30 +0000</pubDate>
		<dc:creator>MADC</dc:creator>
				<category><![CDATA[Announcements]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2568</guid>
		<description><![CDATA[Freelance junior team Tuvia Bloom and Stephanie Barr won this year’s MADC Creative Raw competition, hosted at The Age on Friday. The judging panel, headed by Grant Rutherford,awarded the pair first place, narrowly ahead of Kate Pattison and Tom Nijam, with Connor Byrt and Jess Gunn third. The mystery client was JB Hi-Fi NOW, a [...]]]></description>
			<content:encoded><![CDATA[<p>Freelance junior team Tuvia Bloom and Stephanie Barr won this year’s MADC Creative Raw competition, hosted at The Age on Friday.</p>
<p>The judging panel, headed by Grant Rutherford,awarded the pair first place, narrowly ahead of Kate Pattison and Tom Nijam, with Connor Byrt and Jess Gunn third.</p>
<p>The mystery client was JB Hi-Fi NOW, a music subscription service that allows members to stream unlimited music via their computer, mobile phone or tablet device.</p>
<p>The competition challenges junior teams with fewer than three years’ experience working in the industry to respond to the brief in just seven hours. They have one minute to present their idea, which must be primarily focused on using The Age newspaper. This year’s competition was heavily over-subscribed, with the places for 21 teams gone within minutes of the call for entries.</p>
<p>The winning work is then published in The Age, and, for the first time, has the potential to be carried across Fairfax’s digital assets. Co-sponsor Visual Jazz Isobar has offered to help with any digital production necessary.</p>
<p>“We were really pleased at the interest and popularity of this year’s Creative Raw challenge,” Fairfax Media’s Chief Operating Officer for Metro News, David Hoath said.</p>
<p>The challenge is the brainchild of Hoath, who has seen it go from strength to strength over the past seven years.</p>
<p>“We’ve had gourmet cheeses and cars and tea as previous clients,” he said. “Having JB Hi-Fi this year is a great one to inspire this young group – it’s the sort of product that’s right up their alley.”</p>
<p>MADC committee member Nick Condon from DDB thanked the Melbourne creative community who supported the event, including Rutherford and mentors for the day: Fergus Donaldson from Ogilvy, Richard Muntz from JWT, Natasha Wood and Matt Stoddard from McCann, and Paul Hastings.</p>
<p>The work will be produced and published in line with the client’s marketing strategy.</p>
<p>&nbsp;</p>
<div id="attachment_2573" class="wp-caption aligncenter" style="width: 610px"><a href="http://madc.com.au/wp-content/uploads/2012/11/winners-pic.jpg"><img class="size-full wp-image-2573" title="winners pic" src="http://madc.com.au/wp-content/uploads/2012/11/winners-pic.jpg" alt="" width="600" height="448" /></a><p class="wp-caption-text">Steph Barr and Tuvia Bloom &#8211; 2012 Creative Raw winners</p></div>
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		<title>MADC joins the Little Black Book</title>
		<link>http://madc.com.au/2012/11/15/madc-joins-the-little-black-book/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=madc-joins-the-little-black-book</link>
		<comments>http://madc.com.au/2012/11/15/madc-joins-the-little-black-book/#comments</comments>
		<pubDate>Thu, 15 Nov 2012 01:04:07 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Little Black Book]]></category>
		<category><![CDATA[MADC]]></category>

		<guid isPermaLink="false">http://madc.com.au/?p=2562</guid>
		<description><![CDATA[We&#8217;re pleased to announced that the MADC has officially been listed on the UK&#8217;s Little Black Book. &#160; Little Black Book is the go-to news and networking site for the international advertising community. Flick through the web pages of LBB to find the latest industry updates, in-depth interviews and greatest ads in the world. &#160; [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://madc.com.au/wp-content/uploads/2012/11/LBB_Logo.png"><img class="size-full wp-image-2563 alignleft" title="LBB_Logo" src="http://madc.com.au/wp-content/uploads/2012/11/LBB_Logo.png" alt="" width="259" height="300" /></a>We&#8217;re pleased to announced that the <a title="MADC" href="http://www.propellerpr.com.au/meet-our-clients/madc/">MADC</a> has officially been listed on the UK&#8217;s <a title="Little Black Book" href="http://lbbonline.com/" target="_blank">Little Black Book.</a></p>
<p>&nbsp;</p>
<p>Little Black Book is the go-to news and networking site for the international advertising community. Flick through the web pages of LBB to find the latest industry updates, in-depth interviews and greatest ads in the world.</p>
<p>&nbsp;</p>
<p>With its social platform and real world events, such as the LBB Academy, Little Black Book is bringing people together both on and offline. They’re opening a Sydney office to really support the Australian industry by getting the best work in the country to the local, regional and global communities.</p>
<p>&nbsp;</p>
<p>See the <a title="MADC on LBB" href="http://lbbonline.com/companies/melbourne-advertising-design-club/" target="_blank">MADC profile on LBB</a> and explore the site that is uniting the advertising industry on a global level. We&#8217;re excited to be a part of it and hope that their development within Australia will give the Melbourne creative agencies the recognition they deserve.</p>
<p>&nbsp;</p>
<p>Little Black Book is also on <a title="LBB on Facebook" href="http://www.facebook.com/pages/LBBOnline-The-Little-Black-Book/113121448706940" target="_blank">Facebook</a> and <a title="LBB on Twitter" href="https://twitter.com/LBBonline" target="_blank">Twitter</a>.</p>
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