Established in 1956, as the Melbourne Advertising and Design Club, the MADC is Australia’s oldest creative association. But along the way, the word ‘club’ began to feel a little too exclusive. Especially when the MADC is now open to the ever-expanding disciplines that make up commercial creativity. So, it’s now Melbourne Advertising, Design and Creativity, but still, of course, the MADC. 

We are a not-for-profit focussing on championing great creative work, educating the next generation, and finding ways to connect our community. Whether it’s through our MADC Presents series, the Art of Craft education platform, our partnership and prize program with London International Awards, or the annual MADC Showcase at the Forum Theatre, we look to serve creatives, award deserving creative, and have fun along the way. 

Many of our events are in Melbourne, but we’d like to think they not just for Melbourne. We aim to always create content that can travel beyond our borders, as we believe great ideas should be shared widely.

We are forever thankful to our sponsors and industry partners for making all that we do possible. And as a volunteer run organisation, are forever grateful to all those who donate their time, tenacity and talent. 

Long live the MADC.