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Congrats to the 2025 Creative LIAisons winners

Winners
2025
Creative LIAisons

Congratulations to these three standout creatives who've won the 2025 Creative LIAisons (LIA - London International Awards) x MADC 'One Page Pitch Competition.'

Art Director Matthew Chen takes out first place with a clever, culturally sharp idea that reimagined a daily product for his 70-year-old future self. He’s off to Las Vegas for the Creative LIAisons On-Site Experience - an incredible week of coaching, workshops, and behind-the-scenes access to the LIA jury room.

Runners-up Sammy Lee and Clara Daley will join the LIAisons Virtual Coaching Program, receiving tailored mentorship from some of the world’s top creative leaders.

A huge thanks to everyone who entered - this year’s work set a new benchmark for bold, insightful thinking 🔥

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.