Congratulations to these three standout creatives who've won the 2025 Creative LIAisons (LIA - London International Awards) x MADC 'One Page Pitch Competition.'

Art Director Matthew Chen takes out first place with a clever, culturally sharp idea that reimagined a daily product for his 70-year-old future self. He’s off to Las Vegas for the Creative LIAisons On-Site Experience - an incredible week of coaching, workshops, and behind-the-scenes access to the LIA jury room.

Runners-up Sammy Lee and Clara Daley will join the LIAisons Virtual Coaching Program, receiving tailored mentorship from some of the world’s top creative leaders.

A huge thanks to everyone who entered - this year’s work set a new benchmark for bold, insightful thinking 🔥