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29 MAY 2026

WHAT'S THE BEST THAT COULD HAPPEN?

2026
showcase

Creativity needs optimism. To make the truly new, to jump into the void, you do need to think, ‘what’s the best that can happen?’

And now, with the many threats, or dare we say, opportunities, the industry is presented with, we have to ask that same question. Because as always, it will be creativity that will solve the problems we are worried about. If we just stop worrying, take some truly creative leaps, and ask, ‘what’s the best that happen?’

This is the work we’re are here to celebrate, the best, that has happened, in Melbourne.

And sure, even entering awards can be a bit of a gamble, but let’s be honest, the MADC is one of the best value awards globally, and, it’s not like you’re competing against the whole world.

So, enter now. What’s the best that can happen?

Entry requirements

Work must have been conceived by a Melbourne agency (the only exception to this being the ‘Craft’ & ‘Design & Photography Craft’ category where the craftsperson must be domiciled in Melbourne) and published, printed, broadcast or released online between 1st January 2024 and the 31st December 2024.

Work must be submitted in the form it was printed, published or broadcast, with all logos and disclaimers.

Work must not be tweaked or altered for submission purposes, i.e. no ‘ Director’s cuts.’

All work must be accompanied by a client letter which explicitly states the first appearance date. A post campaign report from a media agency will also be accepted.

Duplicate entries will not be refunded.

Any questions? Contact Victoria

Cost of entry

Just $95 per entry, per category. In the spirit of the low entry fee, winners are welcome to order a trophy at additional cost (as opposed to a trophy cost being bundled into the cost of every entry fee).

Late entries create more workload – more entries need to be checked and validated in a shorter period of time. And we are volunteers, after all. As such, these will be charged at $150 per entry.

Enter
Key dates

Call for entries opens:
6 March 2026

Early bird submissions close:
14 April 2026

Late fee entries:
15 April 2026

All Entries close (no further extensions possible):
24 April 2026

MADC Creative Showcase Event and Party:
29 May 2026

Entry categories

The MADC Creative Showcase has been designed to unearth the most progressive work across a concise range of categories, and may be entered by all companies in the creative industry, including agencies, consultancies, production companies, post-production companies, studios and sound houses. The result will be a curated showcase of Melbourne greatness.

However many submissions, work will only feature in the one category judges deem most fitting. Charity work will be judged and presented separately from pieces produced for commercial clients. The idea must originate from a Melbourne agency, however the exception is in the craft category where the work being judged needs to have been created by a Melbourne-based craftsperson or company.

Film
Film Craft
Audio
Audio Craft
Digital & Social
Design Craft
Photography Craft
Print & Outdoor
Brand Experience & Technology
Emerging Creative of the year
Free
Idea of the year
Judges’ Discretion
Charity
Judges’ Discretion
Key dates

Call for entries opens:
6 March 2026

Early bird submissions close:
14 April 2026

Late fee entries:
15 April 2026

All Entries close (no further extensions possible):
24 April 2026

MADC Creative Showcase Event and Party:
29 May 2026

Cost of entry

Just $100 per entry, per category. In the spirit of the low entry fee, winners are welcome to order a trophy at additional cost (as opposed to a trophy cost being bundled into the cost of every entry fee).

Late entries create more workload – more entries need to be checked and validated in a shorter period of time. And we are volunteers, after all. As such, these will be charged at $150 per entry.

Note: Integrated campaigns should be entered into the category corresponding to the lead medium used. Charity clients will be declared in the entry system and charity work will be grouped in the showcase.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.