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May 30, 2025

Skill Tester

Skill Tester
Brand Experience & Technology
Droga5 Australia
Carlton & United Breweries
Non-Charity
Winner
Showcase
2025
Jury comments

“A fresh and playful take on brand experience, mixing retro charm with modern technology to drive engagement in a way that seems genuinely fun. Well executed, with impressive results.”

Name of Entry

Skill Tester

Client

Carlton & United Breweries

Agency

Droga5 Australia, part of Accenture Song

Agency Network

Droga5, part of Accenture Song

Chief Creative Officer

Tara Ford

Creative Directors

Adam Slater & Connor Beaver

Art Director

Jacob Redding

Strategy Director

Dave Collins

Agency Producer

Romanca Mundrea & Katie Wellbelove

Head of Design

Raph Tamkalis

Executive Digital Producer

Tamara Wohl

UX/UI

Eva Godeny & Melissa Watson

Production Company

Nakatomi

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of
We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.