May 30, 2025

Uncovered

Samsung
Digital & Social
Clemenger BBDO
Non-Charity
2025
Showcase
Winner
Jury comments

“A clever campaign that appeared to tap into skate culture in a credible way. Strong use of platform and product, creatively achieving genuine engagement.”

Production

Larchmont

Agency Network

BBDO Worldwide

Senior Art Director

Jack Robertson

Art Director

James Coumans

Senior Copywriter

Robert Boddington

Copywriter

Cam Watson

Chief Creative Officer

Gavin McLeod

Executive Creative Director

Paul Meates

National Head of Integrated Production

Tash Johnson

Agency Producer

Sarah Rogers & Bella Jarman

Senior Influencer Manager

Isabella Holder

Social Producer

Lizzie Dingle

Director of Photography

George Kousoulis, Miller Best & Hayden Griffith

Editor

Lucas Vazquez

Content Creator

Ollie Ritchie

Editor

Morten Furre

UX Design Director

Adnan Lalani

Associate Design Director

Joe Tran

Senior Designer

Kenn Huang

Junior Digital Designer

Juliette Davies

Senior Operations Manager

Cleo de Kerorguen

Strategy Director, Social

Jarryd Patel

Strategy Director, Experience

Ben Daley

Technology Program Lead

Gavin Brownlie

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of
We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.