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May 30, 2025

Welcome to Melbourne

Specsavers
Best in Show
TBWA\Melbourne
Non-Charity
Showcase
2025
Winner
Jury comments

“Mass confusion isn’t normally the desired outcome of an out of home campaign, and yet that’s what makes this so successful. Congratulations to the client and the team for embracing the glorious art of the piss take and understanding that Aussies would embrace it for that.”

Agency

TBWA\Melbourne

Agency Network

TBWA

Chief Creative Officer

Paul Reardon

Art Director

Alana Wood

Copywriter

Tom Badge

Agency Producer

Mika Parow

Head of Art & Design

Pat Sofra

Managing Director

Ricci Meldrum

Client Partner

Xavier Hogan

Business Director

Jasmine Gaynor

Account Manager

Tia Zealley

Head of Planning

Virginia Pracht

Integrated Designer

Giorgia Fichera

Specsavers Trading Director - ANZ

Jane Hoban

Specsavers Director of Marketing & Planning - ANZ

Shaun Briggs

Specsavers Head of Marketing - Awareness & Consideration

Anri McHugh

Specsavers Head of Brand Creative & Communication

Goran Majstorovic

Specsavers Marketing Manager

Imogen Lawson

Media Agency

Initiative

Senior Client Director

Ronit Roy

Group Investment Director

Sam Bailey

Senior Investment Executive

Ashutosh (Ashu) Matai

PR Agency

Health Haus Communications

General Manager

Sarah Mason

Senior Consultant

Ashley Cirovski


MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of
We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.