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Post Up Labels

Australia Post
Print & Outdoor
Thinkerbell
Non-Charity
Winner
2026
Showcase
Jury comments

Print and Outdoor was taken out by a clever partnership with iconic Aussie brands. Coupled with a strategic and cheeky use of design, by giving the humble post label a place of pride, this campaign reminded Aussies, that no matter what they buy, or where it's going, Australia Post will deliver it.

Name of Entry

Australia Post, Post Up Labels

Client

Australia Post

Agency

Thinkerbell


Creative Director: Regina Stroombergen

Art Director: Megan Latter

Copywriter: Ben Grant

Chief Creative Officer: Tom Wenborn

National Chief Creative Officer: Jim Ingram

Client Services Director: Lesley Baker

Head of Studio: Jamie Lane

Senior Designer: Jesse Theodosiou

Head of Craft: Keir Vaughan

Senior Copywriter: Annabel Begeng

ECD: Garret Fitzgerald

CEO: Margie Reed

Chief Strategy Officer: Adam Ferrier

Managing Director: Jaime Morgan

Account Director: Simone Parwak

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.