NEXT

The Cali by Snoop Doppelgänger

Treasury Wine Estates
Digital & Social
Splash & Bolster Group
Non-Charity
Winner
2026
Showcase
Jury comments

What made this social campaign stand out was how naturally it behaved in culture. It blurred the line between stunt, entertainment and brand building in a way that felt genuinely native to social, creating talkability, participation and momentum far beyond paid media.

Name of Entry

The Cali by Snoop Doppelgänger

Client

Treasury Wine Estates

Agency

Splash (TWE's In-house Agency) & Bolster Group


Creative Director: Phil van Bruchem and Tom Opie (TWE)

Production Company: Bolster

Splash - Agency Director: Elsa Beaumont

Splash - Head of Business Management: Hayley Sparshott

Splash - Design Director: Marni Burger

Bolster - CEO: James Clarke

Bolster - Marketing Solutions: Darren Levin

Bolster - General Manager, Client Partnerships: Alex Light

Bolster - Head of Project Delivery: Erin Flanagan

Bolster - Senior Creative Project Manager: Hannah Docherty

Bolster - Social & Content Lead: Jemma Hollway

Bolster - Marketing & Creative Specialist: Rachael Hart

Bolster - Senior Producer: Hannah Nickels

Common State - CEO: Luke McKinnon

Common State - GM: Emma Costello

Common State - Communications Director: Alice Lewinsky

Common State - Account Director: Caitlyn Miles

Common State - Videography & Photography: James Morris

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.