Make the Mundane Amazing

MADC has partnered with Creative LIAisons to bring you an exciting creative competition open to young creatives across the industry.

The brief is simple: take something mundane — a rock, a sponge, a bottle cap, a banana — and reimagine it into something incredible. Something that could move millions of dollars for a brand. It's not about craft, it's about ideas, so if you're eligible, there's no reason not to enter.

The prize is seriously worth it. The winner receives a fully funded spot at the onsite program in Las Vegas, held during LIA judging. Two runners up will earn a place in the Creative LIAisons Virtual Coaching Program - featuring one-on-one sessions with globally renowneed industry leaders. Entries close April 7th, and winners will be announced April 15th. The competition is open to creatives aged 21–34 with no more than four years of agency experience. 

Download the brief here for full entry details, eligibility criteria, and how to submit.