Creativity needs optimism. To make the truly new, to jump into the void, you do need to think, ‘what’s the best that can happen?’

And now, with the many threats, or dare we say, opportunities, the industry is presented with, we have to ask that same question. Because as always, it will be creativity that will solve the problems we are worried about. If we just stop worrying, take some truly creative leaps, and ask, ‘what’s the best that happen?’

This is the work we’re are here to celebrate, the best, that has happened, in Melbourne.

And sure, even entering awards can be a bit of a gamble, but let’s be honest, the MADC is one of the best value awards globally, and, it’s not like you’re competing against the whole world.

So, enter now. What’s the best that can happen?