The results are in. This year's Young Creatives One Page Pitch Competition, run in partnership with Creative LIAisons asked emerging talent to take something ordinary and make it exceptional. The entries delivered.

From subtle product tweaks to full commercial reinventions, the brief attracted ideas that ranged widely in approach but shared one quality the judges kept returning to: how far could a concept travel from its everyday starting point, and still feel real and valuable?

Judging was anonymous, with the jury weighing both creative ambition and commercial credibility. Scalability mattered — the panel wasn't just looking for interesting ideas, but ones with genuine potential to grow.

The winner

Darcy Keely from AKQA Australia takes the top prize: a trip to Las Vegas to attend the Creative LIAisons Coaching Program alongside the LIA Awards. The program connects emerging creatives with global industry leaders through mentoring, workshops, and direct access to judging discussions. It's a rare opportunity, and a well-earned one.

Runners-up

Anna Charisiou (Thinkerbell) and Max Dawson (M&C Saatchi) join the Creative LIAisons Virtual Coaching Program, where they'll receive one-on-one mentorship from leading creatives around the world.

From our Director of Education

"The thinking this year was sharp, commercially aware, and genuinely inventive. What stood out wasn't just the creativity, but how clearly these ideas could exist and succeed in the real world." — Daniel Sparkes, MADC Director of Education

See the winning entries below

Winner
Darcy Keely - Bones & All

Runners-up
Anna Charisiou - V-Fidgety
Max Dawson - The Pub Test