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80 for 20

Shift 20 Initiative
Print & Outdoor
Special Australia
Charity
Winner
2026
Showcase
Jury comments

80 for 20 is an incredibly significant large-scale change for the industry. It's not just about offering free media; It’s a creative megaphone for work that deserves to be seen — work that helps people recognise themselves in the advertising they pass every day.

Name of Entry

80for20

Client

80for20

Agency

Special


Creative Director: Adam Ferrie & Peter Cvetkovski

Art Director: Peter Cvetkovski

Copywriter: Adam Ferrie

Agency Producer: Sophie Simmons

Director: Jay Hynes

Production Company: Jay Hynes Photography

Director of Photography: Jay Hynes

Sound Design: Juan Martinez Bo

Photographer: Jay Hynes

Partner / Chief Executive Officer: Lindsey Evans

Partner / Chief Creative Officer: Tim Martin & Julian Schreiber

Partner / Chief Strategy Officer: Rebecca Stambinis

ECD: Ryan Fitzgerald

Team Lead: James Llewelyn-Davies

Senior Strategist: Heather Morrison

Senior Business Manager: Stephanie Cheung

Managing Director PR: Alex Bryant

Creative Strategy Director Earned: Kate Wilkinson

PR Account Manager: Helena Hampshire

Senior Producer: Katherine Muir

Production Manager: Ada Tuna

Design Director: Dan Jones

Production Assistant: Madison Daffy

Production First AC: Jesse Minter

Production Gaffer: Chrispy Dewhurst

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.