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Uncomfortable Cup

Tetley Tea
Design
Showpony
Non-Charity
Winner
2026
Showcase
Jury comments

The Design Craft category was gifted with a visceral and poignant piece of design. A surprising conversation starter and educational keepsake that highlighted the need for early detection of breast cancer. A delightfully well put-together entry.

Name of Entry

Uncomfortable Cup

Client

Tetley Tea

Agency

Showpony


Creative Director: Nic Maumill

Art Director: Nathan Moore

Copywriter: Jermaine Rowe

Account Manager: Macey Wood

Photographer: Cat Black

Account Director: Aaron Westwood

Art Director: Oscar Riley

Executive Creative Director: Parris Mesidis

General Manager: Matt Basso

Animator: Felipe Carrasco

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.

MADC is made possible thanks to the continued support of

We acknowledge the Wurundjeri Woi Wurrung people of the Eastern Kulin Nation as the Traditional Custodians of the lands and waterways we work on here in Naarm (Melbourne). We honour their rich history, continuing culture, and deep connection to Country. We pay our respects to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples.