Jury comments

VB’s ‘The Laws of Cricket’ was a worthy winner in Brand Experience because it tapped into a huge cultural moment with real wit and intelligence. What the jury loved was how seamlessly the idea integrated itself into the Ashes experience, from clever media hijacks to placement on VB packs. It never felt forced or bolted on. It felt like it genuinely belonged in cricket culture. The work earned enormous attention because it was both entertaining and incredibly well executed across every touchpoint.